This is not legal advice (it’s branding)
We’re seeing more and more of our branding work around St. Louis these days. For us, branding is an opportunity to make our clients the darlings of their audience by framing every communications touchpoint. We love to see a brand come to life in its Logo, typefaces, colors, websites, letterheads and, yes, even those little rectangles of opportunity known as business cards.
This rebrand for law firm Sandberg Phoenix gave us an opportunity to celebrate a new era for the company, reflecting their positioning as a forward-looking law firm with the resources to ensure the best outcomes for their clients. From a new look and feel, to logo, to a total website redesign, everything we’re about to show you has been legally cleared—and, no, you don’t need to sign an NDA to view it.
Designing the Law
The colors and design elements work together to evoke the traits we identified as key to the brand: Modern, Friendly, Approachable, Trustworthy and Professional. Starting with four distinct concepts, we worked with the client to narrow our focus, arriving at a color palette that evolves Sandberg Phoenix into a more grounded, dynamic look.
Going with the Flow
Sandberg Phoenix’s initials flow one into the other, representing the seamless, fluid collaboration within and between the firm and its clients. All caps lend the mark strength. The logomark and wordmark may be used together or independently.
Legal System
We’ve now applied the new brand guidelines and logo to every touchpoint, from business cards to a huge sign on the exterior of the Peabody Building in the heart of downtown St. Louis.
New Website
A website might just be the most important footprint any brand has. In the case of Sandberg Phoenix, doubly so. We knew the website had to serve two audiences: potential clients looking for information; and existing clients looking for specific lawyers. Those goals required a streamlined front-end with a comprehensive, powerful back-end, including a “Find a Lawyer” tool and clear, easy-to-navigate legal practice pages.
Brand Counsel
It’s a great feeling to set up a brand with the tools and guidelines to win over its clients. Luckily for us, we get to do it all the time. Take a look at another brand launch for a dog poop-scooping service, then consider if your brand sits somewhere between law firm and poop scooping. If so, we can help bring it to life.